Balli Toys

We began this project by deeply understanding Balli Toys, an online toy store built on the belief that play creates strong, happy childhood memories. Their story focuses on offering high-quality, safe, and meaningful toys that spark imagination and joy. With this in mind, we explored the heart of the brand—its mission to enrich childhoods and its vision of becoming a trusted place for parents and children.From this foundation, we designed a follow-up logo for Balli Accessories, adding colorful and playful elements that connect naturally with kids and reflect the brand’s joyful spirit. After shaping the logo direction, we developed the full visual branding, including colors, styles, and design elements that capture imagination, creativity, and positivity. The final identity supports Balli Toys’ message of creating fun, safe, and memorable play experiences for every child.