London Account

The London Account project allowed us to visually represent the shift from traditional paper-based accounting to a modern digital approach. The company provides accounting services along with various legal and administrative solutions, so we built the visual identity around the idea of clarity, order, and trust.We began by focusing on the past documents, forms, and paper, the foundations of accounting. From this concept, we created an A4-inspired logo shaped like a sheet of paper with a soft pinch on the upper-right corner. This form symbolizes reliability and reflects the structured nature of accounting while also working effectively as a standalone icon.The visual identity is supported by a classic bold serif typeface inspired by traditional British lettering, connecting heritage with modern design. The full identity system includes the logo, color palette, typography, and custom pattern, all collected into a complete brand guideline showing how the brand should look and function across applications.London Account aims to support all types of businesses not just with tax services, but with bookkeeping, reporting, and everyday financial needs. The visual identity was designed to match that mission: professional, clear, and dependable.